Corporate Social Responsibility (CSR)
Making green decisions requires more than token CSR initiatives, it needs to make economic and business sense. Introducing a new business model to create incentives for environmentally responsible decisions!
The “real” purpose of CSRDefining the true purpose of including environmental responsibility begs the questions: " Is green culture just a booming social trend or is it a potential force driving business sustainability?" "Is it a philanthropic initiative or a marketing tool?" Organizations strive to boost their competitive advantage and their corporate image by undertaking environmentally responsible initiatives. However, the ethics and application of current green ideology today is often criticized. This could be turned around by clearly demonstrating that each environmental action, large or small, can truly make a difference!
The pressure of "going green" for individualsWe are all learning to adapt to expectations of reducing our carbon footprint and making thoughtful decisions about purchases and investments. We are aware that environmental degradation impacts our global economy and social and demographic behaviour - we hear about it every day. If the social and ethical pressure isn't enough, we are also inundated by choices and options from the growing 'green industries'. How do we choose the right product or services to get value for money? How can we ensure that it makes 'economic/business sense' to choose green? And how should the companies we work for set internal best practice to align with regulations and expectations?
Recognising and rewarding green behaviourEnvironmental responsibility has become more than just a trend, it's a significant lifestyle choice. Some people and companies are already on the way to becoming 'super-green', but there are many others still trying to figure out how to jump on the proverbial bandwagon. So why not reward and incentivize those leading the way? Imagine a portal, where you can find extensive lists of green service and product providers, organized and ranked. This solution goes beyond convenience; it will offer a reward system. Purchases generate a credit of 'green points' that can be collected and exchanged for discounts and advantages with other qualified green providers. In short, green consumers are rewarded for environmentally friendly purchases and green providers have access to a customer base - a win-win situation called "GreenEarn".
GreenearnContact: Mr. Antoine DAVID (CEO) Technoport, 66 Rue de Luxembourg L-4221 Esch-sur-Alzette, Luxembourg Phone: + 352 54 55 80 - 1 Fax: + 352 42 59 91 – 555 Mob: + 352 621 28 76 74 www.greenearn.com